Why We Launched An Online Marketplace for Wines With An Opera
3 min readApr 26, 2022
It starts with the very tragic experience of buying wine online.
Turns out wine drinkers in America are terribly unsatisfied with the current online options to purchase wine. Yeah, the wine clubs too. No one has provided wine drinkers the seamless experience that is both easy and allows them to discover new wines from small vineyards.