E-Commerce Marketing: Preparing For The New Wave Of Customers

Mat Zucker
4 min readNov 23, 2020
Photo by Pars Sahin on Unsplash

E-commerce shopping has steadily grown, even accelerated due to Coronavirus, expected to reach $4.2 billion globally in 2020 (Statista) and be more than 16% of global retail sales. Nearly every category and vertical has been impacted, including books, video, electronics, and of course household goods. We can expect this holiday season to be even bigger.

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Mat Zucker

Marketing + content leader. Host: Rising & Cidiot podcasts. Author of career guidebook and memoir: Bronze Seeks Silver. linktr.ee/matzucker