Designing An Audience-Driven Channel Strategy For Your Book

Mat Zucker
7 min readDec 24, 2020
Photo by Joshua Rawson-Harris on Unsplash

Before I launched my book, a career memoir about working in advertising and marketing as a creative, I read dozens of advice pieces on Medium and elsewhere for tips on getting started and tools. I’m sure you have too.

Building up to the launch, I realized that while I had a loose project plan of activities, I hadn’t put down on paper an audience and channel

Mat Zucker

Marketing + content leader. Partner at Prophet. Host: Rising & Cidiot podcasts. Author of career guidebook and memoir: Bronze Seeks Silver.