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Part of the myth of the self-made professional is the idea you can do it on your own. Few of us would be where we are if it were not for those who helped us early in our career.

As part of the Rising careers podcast, Josh Boaz and I have been asking leaders in marketing, media, and innovation to thank someone from their professional past — a person who opened a door, gave a nudge, or provided him or her indelible advice that lasts to this day. The segment is called “Thank You Notes.”

From the 25+ interviews to…


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Many in marketing are now on Clubhouse, an audio app through which you can listen or participate in live conversations on thousands of subjects. Women in Podcasting. Creative Executive Officers. Social Media Marketing Secrets by Celebrity Coaches. Like any new platform finding its audience and earning its sea legs, it’s getting its share of applause, buzz, jokes, pans and fatigue.

A driver of Clubhouse’s novelty is its format (audio) and a component of its attraction is its exclusivity ( invitation-only, iPhone only). What is also fits into, however, is the boom of livestreaming.

Livestreaming is a thing-growing in its use…


Attracting people who learn when they can, and those with the inclination to give back to others

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If you track digital marketing trends, you probably have noticed the shift of velvet rope communities to online spaces, where specialists or people with common interests can network, share, learn, and, well, network.

Our own industry is no exception to this. I’m a member of at least two general marketing communities and then a handful of social media, content strategy, and creative professional groups. These communities have received an extra boost during the pandemic, especially as in-person conferences we used to fly off to and speak at have been canceled for the near future. In addition to longstanding groups such…


The Hindsight Career Project 2021

One of the most important skills I’ve learned on the back of developing ideas for products and services is learning how to actually sell them. To teams. To clients. To customers.

You’re asking for the audience to listen, to hear you, to take a leap based on the case you present. You’re asking for them to invest their time and often money in your story, your idea.

You might use facts. You might use emotion. You might use jazz hands.

Early on in my career as a creative assistant I learned from my creative directors how to stand up in…


Photo: Dezirae Bradley

How many of us dream of turning what we love to do into what we do? What might it look like? How would we market it? If the world changed around us, could we adapt?

On the hunt for role models at turning passions into businesses, I spoke to the three partners of sk.Artspace, a Brooklyn-based art incubator and curator service, whose primary focus is fostering relationships between artists and local businesses about how they have pulled it off-and what others can learn.

Jarryn Mercer, Melissa Sutherland and Symone Wong are best friends since undergrad at Southern Connecticut State University…


One neighborly trend I've noticed recently in good newsletters (like Jay Acunzo's) is recognition via shout-outs to others, which for me, builds a sense of knowing I'm not the only one reading it. And if I share something useful, it might be heard and even amplified by the author.


Hindsight Career Project, 2012

In the weeks leading up to publishing Bronze Seeks Silver, my career memoir about advertising, I was utterly focused on cover design, catching typos, marketing materials, building thank you lists, and, of course, the launch plan in October.

Post-launch, most of my time was spent on promotion, whether it was figuring out soliciting reviews, understanding keyword and title searches to do Amazon advertising, writing op-eds for industry blogs, appearing on podcasts, and speaking at school ad programs.

What I didn’t expect were the profound benefits from formally putting one’s professional story out into the public. …


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Before I launched my book, a career memoir about working in advertising and marketing as a creative, I read dozens of advice pieces on Medium and elsewhere for tips on getting started and tools. I’m sure you have too.

Building up to the launch, I realized that while I had a loose project plan of activities, I hadn’t put down on paper an audience and channel strategy that I would normally do for my own clients to market their products.

So I took a few minutes and created this simple grid of key audiences mapped to owned, paid, and earned…


We are that woman

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We learn in advertising the power of repetition to build familiarity. In radio spots, copywriters mention a phone number twice; in email communications, best practices tell a designer to place the call-to-action both above and below “the fold.”

What if you’re going to defend a culture? Or honor half the planet? Can repetition of a single concept create impact and persuade?

In a powerful new video, two male global creative directors put out an eight-minute film featuring footage of more than 300 iconic women including Coretta Scott King, Ruth Bader Ginsberg, Toni Morrison and yes, even Sarah Palin. …


You don’t have to be a writer to write it all down. Even if you don’t want to publish your stories, I encourage folks to take each job or stage of your career and put it on paper. I wrote as such recently in this piece for the Natie brand agency blog.

Before I knew it would be a book, I simply wrote down the stories from 10 jobs —how I got each one, what I learned, why I left. Starting as a secretary. Becoming a copywriter for radio and early internet. Heading comms for a gay online service. Getting…

Mat Zucker

Marketing + content leader. Partner at Prophet. host: Rising & Cidiot podcasts. Author of career guidebook and memoir: bronzeseekssilver.com/

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