If you work full-time in nearly any kind of marketing, establishing a clear and competitive positioning is a foundational building block. …

The Cidiot anthem, inspired by the popular Hudson Valley podcast, is now an animated video I previously wrote in Publishing Well about how the local music team of El Sueco and The Don and I together released a single earlier this year on Spotify, Apple Music, and Soundcloud. …

Our experience so far going 100% electric on both cars—yes, it’s positive+ — I haven’t been to a gas station in three months. I don’t miss grimy pump handles, popping into the convenience mart, or the fake TV network at the pump blaring commercials while filling the tank. I’m still stopping on the road to refuel, I’m just doing it in supermarket and…

Highlights from a new report show how success is built through collaboration and integration of conventional rivals So excited this report is out. Our team at Prophet started the research last summer with open questions about brand vs. …

An ever-growing guide for newbies on what things mean and how to talk in consulting More than eight years ago, I moved into management consulting from advertising. It was an adjustment not just in the subject matter but in how to communicate. I loved the work immediately, but couldn’t always…

It starts with the very tragic experience of buying wine online. Turns out wine drinkers in America are terribly unsatisfied with the current online options to purchase wine. Yeah, the wine clubs too. …

5 Proven Archetypes for Fearless Self-Promotion — You’ve made progress on your personal or professional story and now you want to turn that into action. Where do you start, what does it look like. and what can you expect from the investment and the payoff? I’ll share five proven approaches with specific examples close to me, and…

Decades working in marketing, people ask for favorites. With such a variety of spots across categories, I prefer to organize choices by specific marketing objectives, whether it’s a brand trying to get attention for the first time, distinguising itself in a crowded market, or a known product trying to win…