7 SuperBowl Commercials That Work As Advertising Should

Photo by Possessed Photography on Unsplash

Decades working in marketing, people ask for favorites.

With such a variety of spots across categories, I prefer to organize choices by specific marketing objectives, whether it’s a brand trying to get attention for the first time, distinguising itself in a crowded market, or a known product trying to win you back.



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Mat Zucker

Marketing + content leader. Partner at Prophet. Host: Rising & Cidiot podcasts. Author of career guidebook and memoir: Bronze Seeks Silver. linktr.ee/matzucker