Mat Zucker – Medium

Mat Zucker

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We Have Something Special in Common

A PFLAG Campaign That Never Ran

Jun 7, 2024

We Have Something Special in Common

Jun 7, 2024

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Published in
Publishing Well

And They Called Me A Cidiot: Creating A Song For My Podcast

I’ve always wanted to create a song. A piece of writing that touches your mind and your heart as only music can. As an ad copywriter…

Apr 25, 2022

Ben, Paul (with guitar) and Mat in the field for the shoot for the song

Apr 25, 2022

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Pinned

Published in
Publishing Well

Why Your Podcast Needs Purpose, Promise, and Principles

If you work full-time in nearly any kind of marketing, establishing a clear and competitive positioning is a foundational building block…

Jan 26, 2022

Mat Zucker working on his podcast, Cidiot

Jan 26, 2022

The Art of Place Marketing

A global tour of travel slogans

Dec 28, 2024

The Art of Place Marketing

Dec 28, 2024

The Best Mottos and Slogans in News

Advertising taglines are a branding lever that helps quickly deliver a product’s unique point of view or its value proposition. Some of the…

Dec 20, 2024

Man reading FT weekend

Dec 20, 2024

Published in
Better Advice

Lessons for Heart (or Any) Surgery

This past month, I had mitral valve prolapse repair surgery, a procedure that restores the function of the mitral valve to prevent blood…

Dec 11, 2024

Lessons for Heart (or Any) Surgery

Dec 11, 2024

Published in
Grief Book Club

Lost & Found

And then it was two rooms of grief

Nov 5, 2024

Lost & Found

Nov 5, 2024

Published in
ILLUMINATION

When My Podcast Jumped The Sheep

Learnings from the First 100 Episodes of One of the Hudson Valley’s Biggest Shows

Sep 24, 2024

Mat wearing his Cidiot t-shirt at the Germantown’s Farmer Market

Sep 24, 2024

Career Brief: How to Get Help From People Like Me

Despite the shockingly low national unemployment numbers, I know way too many people aggressively on the job hunt. Every few weeks, I get…

Aug 31, 2024

Mat drinking coffee

Aug 31, 2024

Published in
Grief Book Club

The Year of Mourning

A review of a guidebook one week at a time

Feb 18, 2024

The Year of Mourning

Feb 18, 2024

Published in
Grief Book Club

The Three Rooms of Grief

I am trying to spend time in each

Jan 30, 2024

Mom dancing at our wedding

Jan 30, 2024

Not Necessarily a Movie Review: Back to the BlastBerry

“It’s a keyboard on a screen on a keyboard” — Jay Baruchel as Mike Lazaridis talking about the BlackBerry Storm

Jul 23, 2023

Headline of BlackBerry struggling from business week

Jul 23, 2023

The Best Marketing & Communications Podcasts

Mat Zucker’s ever-changing fickle audio picks

Feb 19, 2023

Feb 19, 2023

Audio to Video: A Song Adds More Character to Its Story

The Cidiot anthem, inspired by the popular Hudson Valley podcast, is now an animated video

Jul 16, 2022

Audio to Video: A Song Adds More Character to Its Story

Jul 16, 2022

Published in
ILLUMINATION

Range Anxiety: The Subtle Shock of Going Electric

Our experience so far going 100% electric on both cars—yes, it’s positive+

Jul 8, 2022

Four electric vehicles charging simultaneously at Electrify America station in Maine

Jul 8, 2022

Published in
Publishing Well

Brand & Demand Marketing: A Love Story

Highlights from a new report show how success is built through collaboration and integration of conventional rivals

Jun 28, 2022

Jun 28, 2022

Published in
The Startup

The Management Consulting Dictionary

An ever-growing guide for newbies on what things mean and how to talk in consulting

Jun 9, 2022

The Management Consulting Dictionary

Jun 9, 2022

Why We Launched An Online Marketplace for Wines With An Opera

It starts with the very tragic experience of buying wine online.

Apr 26, 2022

Why We Launched An Online Marketplace for Wines With An Opera

Apr 26, 2022

Published in
Publishing Well

Putting It Out There

5 Proven Archetypes for Fearless Self-Promotion

Feb 24, 2022

Performer on stage

Feb 24, 2022

7 SuperBowl Commercials That Work As Advertising Should

Decades working in marketing, people ask for favorites.

Feb 14, 2022

7 SuperBowl Commercials That Work As Advertising Should

Feb 14, 2022

Mat Zucker

Mat Zucker

Marketing + content leader. Host: Rising & Cidiot podcasts. Author of career guidebook and memoir: Bronze Seeks Silver. linktr.ee/matzucker

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